Hennessy x NBA

The Hennessy x NBA takeover demanded global attention – a union of boldness and innovation.

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This nation-first event, Court Beyond Limits, became famous for its impossible-to-ignore basketball court floating in the middle of the harbour.

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But that was only the beginning of what awaited. The exclusive evening commenced from Jones Bay on a sleek, high-end speedboat, transitioning to an ultra-luxe superyacht with the atmosphere of a lifetime. A breathtaking sight of a monochrome floating basketball court, Hennessy-stocked bars, top-tier canapes, and five-star comfort and entertainment.

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As an NBA all-stars game started, the deck became front row seats, players shot hoops, the sun set, vibrant lighting illuminated the court, and when iconic rappers A$AP Ferg & B Wise stepped on stage – there was nowhere else you’d rather be.

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Excitement, luxury, and unforgettable memories. Hennessy x NBA scored a nation-first.