Nike
Vapormax
At the intersection of innovation and celebration, helicopters and a cloud-filled mirrored cube marked 30 years of Nike Air Max and the launch of the highly-anticipated VaporMax.
This unique experience was designed to offer guests a firsthand sensory immersion into the revolutionary world of the Nike VaporMax. Guests were invited to enter a custom-built cube that reflected—and almost disappeared into—the sky, walking into a cloud-like, vapor-filled interior that captured the essence of the new VaporMax—the sensation of walking on air.
Now in their new pair of Nike VaporMax, guests reached even higher heights—both literally and figuratively—soaring high above the iconic Sydney skyline in a luxury Nike helicopter.
Amidst the breathtaking aerial views and the unparalleled sensation of walking on air, attendees were enveloped in an atmosphere of awe and anticipation, celebrating three decades of Air Max excellence in truly unforgettable fashion.
