Dior
30 Montaigne
Few have felt the once-in-a-lifetime thrill of walking off Parisian streets into the world of 30 Avenue Montaigne. In Sydney, it was reimagined to offer guests a taste of the iconic realm of dreams inside the house of Dior.
Café Dior sat nestled on the promenade just outside the venue, a place to sit and savour a café au lait and a sweet pastry, surrounded by manicured gardens of colourful flower beds – the first of many full sensory delights.
Much like the original hôtel particulier, Watersedge in Circular Quay was transformed into a chic facade, offering more than met the eye. Once guests stepped inside and ascended the grand staircase, the ultimate Dior wonderland awaited.
Paint a perfume bottle, engrave a Dior Rouge lipstick, arrange a bouquet, take a first look at brand-new Addict shades, or get a prestige skincare and forever consultation – all this whilst enjoying freshly-made summer cocktails, the vibrations of electronic soundscapes, and drifting scents of florals from the Miss Dior Blooming bouquet room.
Every moment was an ode to Parisian beauty and elegance – to Dior 30 Montaigne.
