Armadillo
Rhythm of Nature
To inaugurate the Rhythm of Nature collection, a collaboration between Armadillo and House of Grey, a unique experiential showcase immersed guests in Armadillo’s sustainable ethos and the artistic design philosophy.
A contemporary art venue in Sydney's Surry Hills was transformed with transportive, large-scale installations that took cues from the natural landscapes that inspired each piece of the rug collection.
As attendees were immersed in a series of biophilic installations and moved with calm, tranquil artscapes, each rug became the centrepiece of a sensory experience – an artistic expression of the environments and elements that influenced their origin.
Extending the experience online, a cinematic content capture by the award-winning Australian director, Glendyn Ivin, guided viewers through the event with a deliberate pace and soothing soundtrack.
Artful and innovative, the experience not only amplified Armadillo's design philosophy but elevated the collection's global presence, offering viewers an intimate glimpse into the brand's ethos, craftsmanship and design inspirations.
