The Player’s Lounge
To celebrate the upcoming international match between Matildas and NZ Ferns, Nike hosted the two teams to the ultimate seeding suite, an exclusive world-class experience with multi-faceted touchpoints and elements.
For this activation, a seeding suite was created that reflected and spoke to Nike’s style and elevation. An underground ‘Player’s Lounge’ in Townsville QLD, a space with a fresh, monochrome palette, that hosted personal styling sessions, an interactive area to get a pair of customised AF1s, and a hangout zone. To fully capture the moment, two sets inspired by soccer goal posts were built, providing a fun and interactive backdrop for the team’s content shoots.
By using a contemporary streetwear-inspired aesthetic, we tapped into Nike as a brand as well as the personalities of the players, creating a suite that was authentic, inspiring, and set the tone for Nike’s WC23 journey.
To launch the new Miss Dior fragrance, Dior briefed us to create an immersive experience that would increase brand visibility and awareness.
Inspired by the brand’s ‘Wake Up Call’ campaign, a dreamy, warm, vibrant, and fresh event was created, bringing to life the elements of the fragrance and Dior. A structure modeled on the bottle was designed as a pop-up space, set in one of Sydney’s most iconic and picturesque locations: Bennelong Lawn in the Royal Botanic Gardens. A vibrant, flower-filled Chevrolet and a large-scale perfume bottle were placed outside to drive excitement and increase photo opportunities. As guests entered into the space they were taken on a discovery journey through multiple activations that explored the many facets of the Miss Dior universe.
Through a contemporary and fresh use of florals, Dior branding and highly sensorial experiences, this activation epitomised the new fragrance and started a fresh conversation for the brand.