How to design events that encapsulate the art of travel. Travel isn’t over – but it has changed. Between restrictions and people’s shifting attitudes, the way we navigate the world could start to look very different. Tapping into that is more important than ever for brands.
There isn’t a single person, community or brand that hasn’t felt the impact of 2020 in some shape or form. The events at the turn of the decade have instilled a heightened level of uncertainty in generation groups that were already deeply anxious about the future.