To announce Zenith’s new ambassador, Sydney Swans’ star Lance “Buddy” Franklin, we were briefed to create a content campaign that would showcase the partnership, while celebrating Lance “Buddy” Franklin recent milestone of 1000 goals.

The concept designed was drawn from Lance “Buddy” Franklin’s inspirational story of perseverance and going above and beyond to reach his potential, in both career and life. The content narrative celebrates his milestone of reaching 1000 goals, highlighting the challenges and influences in this achievement, whilst showcasing a genuine reflection of his personality. Through a conversational tone and curated use of tone and ligthing, this campaign re-affirmed Lance “Buddy” Franklin authenticity and status, whilst echoing Zenith’s brand position in the luxury market.

Together, this approach created a relatable yet aspirational campaign, introducing Lance “Buddy” Franklin as an ambassador in a way that will evoke emotion and spark inspiration for the audience.