Celebrating the new Solarie Culture brand and their 250th anniversary, Veuve Clicquot reignited their experiential concept, Hotel Clicquot. Synonymous with elevated travel and barefoot luxury, we were tasked with creating indulgent getaways and money-can’t-buy experiences to drive desire and awareness of Veuve Clicquot and position it as a luxury lifestyle brand.
This year’s Hotel Clicquot was a takeover at The Domic, backdropped by Noosa and its lush and unspoilt coastline. Subtle branded elements were weaved throughout the hotel, with pops of Veuve Clicquot yellow found in the décor and champagne served in the bar, pool area and cinema room that showed old classics. With attentive details and the option to book next-level experiences such as sunrise yoga and intimate dinners by private chefs, Hotel Clicquot was aspirational luxury at its finest.
Teamed with a cinematic content series showcasing a weekend getaway at Hotel Clicquot, this activation positioned Veuve Clicquot as the go-to for celebrating everyday joy.
Concrete Playground. Getaway Alert: The Outrageously Luxe Hotel Clicquot Will Head to Noosa This Summer
In November 2021, the world’s first Veuve Clicquot Hotel opens its doors in Byron Bay. The aim was to engage media and consumers, whilst positioning Veuve Clicquot as a luxury brand beyond the champagne it’s renowned for.
Hotel Clicquot was created as a destination of chic style and splendour, inspired by the personality of the brand and Madame Clicquot’s unrelenting search for excellence, every detail of the experience was elevated. Premium finishes, on demand first class service and money-can’t buy experiences combined to create the ultimate luxury escape, you won’t find anywhere else.
Taking inspiration from the iconic work of Henrik Purienne and Slim Aarons, and visual cues that reference Veuve Clicquot’s signature style and colours, the content captured encapsulated the effortless, chic, and luxurious nature of the brand. 0-