Vogue American Express Fashion’s Night Out (VAEFNO) is celebrated as the country’s largest retail event with over 600 participating retailers and 300,000 attendees. For three years running, Studio Messa has partnered with Vogue Australia to deliver the event from start to finish: leading the creative experiential design through to production and operations, and ultimately realising a seamless, cohesive and vibrant experience for consumers and VIP guests.

Florals reminiscent of the Dutch Golden Age marked VAEFNO 2017, creating a luxurious and elegant shopping experience that captured the romance of retail. The following year, iridescent elements and Dichroic rainbow materials invited guests to discover the elusive, ever-changing nature of fashion at VAEFNO 2018 and shop like a VIP.

In 2019, fashion met the streets of NYC for the 60th anniversary of Vogue Australia in a sleek, high-energy shopping experience that paid homage to the brand’s birthplace. With a fresh creative approach every year, VAEFNO brings together live performances, product sampling, styling seminars, competitions and giveaways — generating excitement and shareability, and bringing the established brand to shoppers in a highly engaging way.