Tiffany & Co.
HardWear
As Tiffany launched its HardWear collection, celebration was in order. The brief: to create an intimate dinner inspired by the jewellery and bring a taste of NYC to Sydney’s CBD.
There was only one location that could host this iconic event – Tiffany’s Pitt Street rooftop, evocative of a night atmospheric of New York City’s famous skyline. A select guestlist was invited to the store, welcomed with a dark and moody path that led an intriguing way to the rooftop. It was here that guests were transported to Manhattan. Raw concrete and white LED lighting juxtaposed soft florals – creating an atmosphere that was at once edgy and soft – reflecting the collection. Engaging campaign video content was splashed onto walls while guests sat down for an intimate dinner, creating an exciting evening full of surprising moments that were naturally captured on social media.
Industrial meets luxurious. Exclusive meets inviting. Tiffany Uptown encapsulated the HardWear collection, and put Tiffany at the forefront of premium, effortlessly cool design.
Tiffany & Co.
HardWare
As Tiffany launched its HardWear collection, celebration was in order. The brief: to create an intimate dinner inspired by the jewellery and bring a taste of NYC to Sydney’s CBD.
There was only one location that could host this iconic event – Tiffany’s Pitt Street rooftop, evocative of a night atmospheric of New York City’s famous skyline. A select guestlist was invited to the store, welcomed with a dark and moody path that led an intriguing way to the rooftop. It was here that guests were transported to Manhattan. Raw concrete and white LED lighting juxtaposed soft florals – creating an atmosphere that was at once edgy and soft – reflecting the collection. Engaging campaign video content was splashed onto walls while guests sat down for an intimate dinner, creating an exciting evening full of surprising moments that were naturally captured on social media.
Industrial meets luxurious. Exclusive meets inviting. Tiffany Uptown encapsulated the HardWear collection, and put Tiffany at the forefront of premium, effortlessly cool design.
