The New Consumer
Consumer Trend Report

August, 2020

2020 has given rise to a new consumer: one that craves meaning, authenticity, and fulfilment from the brands they connect with.

2020 has given rise to a new consumer: one that craves meaning, authenticity, and fulfilment from the brands they connect with.

The digital and physical experiences brands create,  both now and in the coming months will sway allegiance for years to come. Harnessing this successfully begins with understanding who the new consumer is.

In this report, we explore the eleven main influences, behaviours and trends shaping consumer behaviour.

Inside the report you will find current influences from shared global anxiety to a heightened desire for connection and community; changing behaviours towards conscious consumerism, health and hygiene, and the integration of digital experiences; emerging brand trends including playful experiences, mood-boosting content, and spaces that instil feelings of calm.