Patrón briefed us to elevate the brand in Australia and increase visibility of Patrón cocktails. The brand tasked us to develop an engaging on-premise concept to activate in venues across Australia. 

The solution was an immersive and interactive campaign ‘Patrón Perfect Summer’.  With a fresh, contemporary styling inspired by Mexican Haciendas, the concept focused on craftsmanship that echoed Patron’s adventurous spirit.

Through elevated, premium styling, this concept introduced guests to the refreshing world of Tequila Patrón.