Nike

Vapormax

Helicopters and a cloud-filled cube celebrated 30 years of Nike Air Max and the launch of the highly-anticipated VaporMax. 

Guests were invited to enter the custom-built cube reflecting the sky and walk into the pure, cloud-like, vapour-filled interior before heading for an exclusive helicopter tour of Sydney Harbour. Here, each guest reached new heights in a new pair of Nike VaporMax.

NIKE Vapormax Launch_Photographer Daniele Massacci_2303017_High Res-8154

Nike

Vapormax

Helicopters and a cloud-filled cube celebrated 30 years of Nike Air Max and the launch of the highly-anticipated VaporMax. Guests were invited to enter the custom-built cube reflecting the sky and walk into the pure, cloud-like, vapour-filled interior before heading for an exclusive helicopter tour of Sydney Harbour. Here, each guest reached new heights in a new pair of Nike VaporMax.

Images by DS Oficina