The mystery surrounding the elusive Phantom was embodied in the construction of a colossal, 5 storey, projection-mapped pyramid, unexpectedly lighting up Birrarung Marr reserve in urban Melbourne for 6 consecutive nights. The next generation of All Day Ballers were invited to watch, play and trial the new Phantom boot in an experience like no other. 

Riddled in elusiveness, deadly precision and mastery, guests were called to “awaken the phantom” within the walls of the transient pyramid. Guests discovery of a rough urban interior of concrete, exposed truss, red smoke, neon and mysterious coded messages spoke to the message of the Phantom.