For over a decade, Nike has partnered with the Football Federation of Australia to design the teamwear for the Socceroos and Matildas. This year, Nike shifted the reveal of the 2020 Australia National Team Kit to a live experience, virtually connecting fans and the media to select Socceroos and Matildas athletes from around the globe.

Sustainability and innovation are at the heart of the 2020 Australia National Team Kit, and Nike wanted to showcase these elements throughout the virtual product launch. A clean backdrop, with minimalist creative and a sleek monochromatic palette established the scene — heroing the Nike brand whilst retaining focus on the athletes and the kit. In supporting Nike’s commitment to ‘Move to Zero’, the backdrop and styling was created using eco-friendly reboard to minimise the event’s footprint and highlight the kit’s construction from up to 100% recycled materials.

With 9 athletes joining from all corners of the world, the live stream required meticulous planning and preparation across different sets. Behind the scenes, Studio Messa worked with athletes and partners participants on every element of the live stream, ensuring consistency in framing and sound for a seamless live stream experience.