As the world’s favourite football boot got an update like no other, Nike opted for another icon to front it: Sam Kerr. The challenge? To create an experience that celebrated the launch of the Air Zoom Mercurial, and pushed boundaries – just like Nike and Sam.

Melbourne’s Ultra Football was the host destination. Inspired by Nike’s ‘Fast is in the Air’ and the qualities of the boot, the space was transformed with highly shareable, surreal visuals of mirrored accents, soft pink and purple airbrush textures, and blue-sky graphics – a reflection of the limitless potential of women in football. Guests were greeted with a tunnel of hazy clouds, before taking them into the store that had dynamic boot installations, a female DJ and customisation suite. A women’s 4×4 tournament, complete with Q&A session with Sam, rounded off the experience.

Using impactful graphics and activations that embodied the spirit of female-led sport, this was an experience that showed the best of Football for Her.