Nike FC x By The White Line
Celebrate Without Fear
With the World Cup 23 tournament coming up, Nike strived to ignite a moment inspiration for their Nike Football Community (Nike FC) to drive national pride and celebration. Studio Messa was tasked with creating an immersive exhibition experience that revolved around the journey of the iconic Matildas through the lens of renowned photographer Rachel Bach.
We exhibited Rachel’s striking imagery with a pop-up in Sydney, utilising bold, dynamic and sensory elements, to bring the essence of Nike FCs message ‘Celebrate Without Fear’. The journey began through a sensorial tunnel, where vibrant photo sequences projected through layers of light fabric, and a dedicated space profiled players accompanied by sound bites. A large-scale LED box alive with colour and movement rounded off the exhibition, using images to craft a final narrative focused on the spirit, community, and magnetic energy of the Matildas.
The experience was the celebratory kick-off to the World Cup 23, buildling momentum for the Matildas mirroring their incredible trajectory, whilst inspiring a new generation of fans.
Nike FC x By The White Line
Celebrate Without Fear
With the World Cup 23 tournament coming up, Nike strived to ignite a moment inspiration for their Nike Football Community (Nike FC) to drive national pride and celebration. Studio Messa was tasked with creating an immersive exhibition experience that revolved around the journey of the iconic Matildas through the lens of renowned photographer Rachel Bach.
We exhibited Rachel’s striking imagery with a pop-up in Sydney, utilising bold, dynamic and sensory elements, to bring the essence of Nike FCs message ‘Celebrate Without Fear’. The journey began through a sensorial tunnel, where vibrant photo sequences projected through layers of light fabric, and a dedicated space profiled players accompanied by sound bites. A large-scale LED box alive with colour and movement rounded off the exhibition, using images to craft a final narrative focused on the spirit, community, and magnetic energy of the Matildas.
The experience was the celebratory kick-off to the World Cup 23, buildling momentum for the Matildas mirroring their incredible trajectory, whilst inspiring a new generation of fans.
