Amongst the noise of the busy festive season, Moët & Chandon asked us to help them be the most visible Champagne brand in Australia. Driving brand consideration and conversion in prominent venues was important, as was social shares and engagement to maximise reach. 

Taking over iconic venues such as Double Bay’s Royal Oak, the Gold Coast’s JW Marriott and Brisbane’s Mr Mista with elegant signage to increase brand awareness and create the luxe atmosphere Moët & Chandon is renowned for. A series of glamorous, unexpected, and interactive theatrical moments were created to accompany purchases, as an act of celebration, and to show the magic of Moët & Chandon.

Together, this sense of theatre and luxury built excitement, played into the brand codes of Moët & Chandon and created an activation that would drive brand desirability and presence within venue.