Moët & Chandon

EOY Activation – Effervescence 

Moët & Chandon champagne has been bringing people together to celebrate for over 270 years. In December 2021, the brand wanted to encapsulate that, by creating experiences in cities around the world that paid tribute to the effervescence of champagne. 

Taking over Bennelong Lawn, with stunning views of the city’s own icons – the Opera House and Sydney Harbour Bridge – we built a temporary structure filled with a sensory, immersive art installation that was inspired by champagne, and reflected the magic of Christmas. Branded touchpoints throughout created natural social moments, from a Champagne-hued mirrored exterior to branded bubble mirrors and, of course, plenty of opportunities to sample a glass. 

By creating a striking art installation and experience with elements of Moët & Chandon magic, we evoked a sense of celebration, awe and wonder the brand is renowned for, firmly cementing it as a luxury brand and beverage of choice.

Moët & Chandon

EOY Activation – Effervescence 

Moët & Chandon champagne has been bringing people together to celebrate for over 270 years. In December 2021, the brand wanted to encapsulate that, by creating experiences in cities around the world that paid tribute to the effervescence of champagne. 

Taking over Bennelong Lawn, with stunning views of the city’s own icons – the Opera House and Sydney Harbour Bridge – we built a temporary structure filled with a sensory, immersive art installation that was inspired by champagne, and reflected the magic of Christmas. Branded touchpoints throughout created natural social moments, from a Champagne-hued mirrored exterior to branded bubble mirrors and, of course, plenty of opportunities to sample a glass. 

By creating a striking art installation and experience with elements of Moët & Chandon magic, we evoked a sense of celebration, awe and wonder the brand is renowned for, firmly cementing it as a luxury brand and beverage of choice.