Miss Dior

Miss Dior Daydream

To launch the new Miss Dior fragrance, Dior briefed us to create an immersive experience that would increase brand visibility and awareness.

Inspired by the brand’s ‘Wake Up Call’ campaign, a dreamy, warm, vibrant, and fresh event was created, bringing to life the elements of the fragrance and Dior. A structure modeled on the bottle was designed as a pop-up space, set in one of Sydney’s most iconic and picturesque locations: Bennelong Lawn in the Royal Botanic Gardens. A vibrant, flower-filled Chevrolet and a large-scale perfume bottle were placed outside to drive excitement and increase photo opportunities. As guests entered into the space they were taken on a discovery journey through multiple activations that explored the many facets of the Miss Dior universe.

Through a contemporary and fresh use of florals, Dior branding and highly sensorial experiences, this activation epitomised the new fragrance and started a fresh conversation for the brand.

Grazia. More Flowers! Dior Beauty is celebrating Miss Dior with an immersive pop up in The Botanical Gardens

RUSSH. In full bloom: Dior beauty celebrates Miss Dior with a vibrant floral pop up in Sydney’s Royal Botanic Gardens

The Market Herald. Drop Everything Because Dior is Hosting a Sydney Garden Party

Grazia. More Flowers! Dior Beauty is celebrating Miss Dior with an immersive pop up in The Botanical Gardens

RUSSH. In full bloom: Dior beauty celebrates Miss Dior with a vibrant floral pop up in Sydney’s Royal Botanic Gardens

The Market Herald. Drop Everything Because Dior is Hosting a Sydney Garden Party

Miss Dior

Miss Dior Daydream

To launch the new Miss Dior fragrance, Dior briefed us to create an immersive experience that would increase brand visibility and awareness.

Inspired by the brand’s ‘Wake Up Call’ campaign, a dreamy, warm, vibrant, and fresh event was created, bringing to life the elements of the fragrance and Dior. A structure modeled on the bottle was designed as a pop-up space, set in one of Sydney’s most iconic and picturesque locations: Bennelong Lawn in the Royal Botanic Gardens. A vibrant, flower-filled Chevrolet and a large-scale perfume bottle were placed outside to drive excitement and increase photo opportunities. As guests entered into the space they were taken on a discovery journey through multiple activations that explored the many facets of the Miss Dior universe.

Through a contemporary and fresh use of florals, Dior branding and highly sensorial experiences, this activation epitomised the new fragrance and started a fresh conversation for the brand.