Skip to content

Kia

Vivid 2022

 

Blending sleek design with pioneering technology, Kia is revolutionising cars for the future. It’s creative, artistic and innovative – so partnering with Vivid Sydney was a natural choice. We were there to showcase this new partnership in the best possible light.

Enter The Pulse of the EV6, a dynamic installation in the prominent spot of Darling Harbour. Drawing inspiration from the Aurora Australis and state-of-the-art technology of Kia’s EV6, we created a kinetic platform for the car. It waved through different patterns and formations backed by sound and colour, reflecting the movement of the EV6, while allowing the car to shine. More than an opportunity to put Kia in the spotlight, the use of light, shape and colour made this a Vivid installation that captivated the audience with its creativity.

Innovative, experience-led and delightfully unexpected, this immersive activation showcased all the exciting elements that makes Kia stand out – and what’s to come.

Screen Shot 2022-07-07 at 3.09.08 pm

Kia

Vivid 22

Blending sleek design with pioneering technology, Kia is revolutionising cars for the future. It’s creative, artistic and innovative – so partnering with Vivid Sydney was a natural choice. We were there to showcase this new partnership in the best possible light.

Enter The Pulse of the EV6, a dynamic installation in the prominent spot of Darling Harbour. Drawing inspiration from the Aurora Australis and state-of-the-art technology of Kia’s EV6, we created a kinetic platform for the car. It waved through different patterns and formations backed by sound and colour, reflecting the movement of the EV6, while allowing the car to shine. More than an opportunity to put Kia in the spotlight, the use of light, shape and colour made this a Vivid installation that captivated the audience with its creativity.

Innovative, experience-led and delightfully unexpected, this immersive activation showcased all the exciting elements that makes Kia stand out – and what’s to come.

Curious? We are too.

Get industry insights and updates direct to your inbox.