Kia
Australian Open 2022
At the 2022 Australian Open, Kia, a major sponsor and partner of 21 years, wanted to make a big impact for consumers and show the brand’s latest innovation. Launching the new electric EV6 at the Open was the perfect opportunity to showcase this evolution.
The ‘EV6 New Perspective’ experience challenged any preconceptions of the brand, as well as what can be achieved with electric cars. A bespoke, highly impactful installation acted as the car’s platform. With a fluid, curved and dynamic design, the structure mirrored key features of the EV6, and reflected Kia’s ethos – ‘Movement That Inspires’.
An interactive Portl installation allowed guests to interact with tennis stars in hologram form, encouraging engagement with passers-by, while the behind-the-scenes content series allowed Kia to showcase the car’s technology and thought process behind this activation across social.
Together, all touch points of this campaign illustrated who Kia really is as a brand, positioning them as an innovative car manufacturer of the future.
Mumbrella. Kia launches Kia Halo activation at the Australian Open, via Studio Messa
Traced News. Kia launches Kia Halo at Australian Open with Studio Messa
Kia
Australian Open 2022
At the 2022 Australian Open, Kia, a major sponsor and partner of 21 years, wanted to make a big impact for consumers and show the brand’s latest innovation. Launching the new electric EV6 at the Open was the perfect opportunity to showcase this evolution.
The ‘EV6 New Perspective’ experience challenged any preconceptions of the brand, as well as what can be achieved with electric cars. A bespoke, highly impactful installation acted as the car’s platform. With a fluid, curved and dynamic design, the structure mirrored key features of the EV6, and reflected Kia’s ethos – ‘Movement That Inspires’.
An interactive Portl installation allowed guests to interact with tennis stars in hologram form, encouraging engagement with passers-by, while the behind-the-scenes content series allowed Kia to showcase the car’s technology and thought process behind this activation across social.
Together, all touch points of this campaign illustrated who Kia really is as a brand, positioning them as an innovative car manufacturer of the future.
