To launch the release of Hismile’s new peroxide-free teeth whitening product, PAP+, we were briefed to create an interactive and educational event that highlighted the product’s innovation, technology, and extensive research and development.

In return, we created the Hismile Launch Lab, a hands-on journey that took attendees through the world of Hismile and allowed them to discover everything they needed to know about PAP+ whitening pods.  Guests were welcomed by Hismile’s founders before being guided through three different rooms and led on a journey that addressed the peroxide problem, ultimately revealing PAP+ as the safe and reputable answer. Guests finished their experience in a room dominated by a striking immersive product installation and gifting suite.

A clean and fresh white palette gave a nod to the traditional science lab and the whitening product on offer, with lighting that took inspiration from the LED light mouthpiece and bright pink accents that referenced Hismile’s signature colours.

Through tactile design elements and subtle nods to the branding and product throughout, we introduced PAP+ in a way that was interesting and educational and showed its value. A follow-up with guests to document their results of using the product post-event gave Hismile ‘real life’ reviews and assets they could use across their social channels.