To promote Hennessy & Ginger as the vibrant summer drink of choice, Hennessy tasked us with creating an activation that would put them front and centre at outdoor music festivals throughout Australia

We responded with the creation of the Hennessy Penthouse, a luxe immersive experience that stood out in a festival environment and embodied the fresh and contemporary VIP nature of the brand.

An illuminated entrance with a geometric design, created an eye-catching element for guests, whilst black and gold furnishings, detailing and neon signs echoed Hennessy’s branding – creating a naturally Instagrammable moment for social shares.

This juxtaposition of a premium, branded bar within a festival setting enabled us to bring Hennessy’s urban-luxe personality to life. It promoted the brand as a go-to amongst new clientele, while key positioning throughout put Hennessy & Ginger in the spotlight.