Hennessy
In Residence
Establishing Hennessy as the spirit of choice in Australia, we were challenged to create an on premise experience that would put the brand front and centre in bars around the country.
The response: an immersive takeover experience in prominent venues across Sydney, Melbourne, and Brisbane, bringing the brand’s urban-meets-luxe personality to life. Premium styling of neon signs, a gold mirror photo moment and artistic bottle displays echoed Hennessy’s brand aesthetic, whilst custom food and drinks menus offered an elevated experience to guests.
Celebrating Hennessy as the official spirit of the NBA, we furthered the experience – turning the Barangaroo House into a Hennessy x NBA experience during the NBA 2020-2021 playoffs. Through co-branded styling and themed experiences, we launched the partnership with impact in one of Sydney’s most high-profile venues.
Hennessy
In Residence
& NBA On Prem
Establishing Hennessy as the spirit of choice in Australia, we were asked to create an activation that would put the brand front and centre in bars around the country.
The response: immersive takeover experiences in prominent venues across Sydney, Melbourne, and Brisbane, bringing the brand’s urban-meets-luxe personality to life. Premium styling of neon signs, a gold mirror photo moment and artistic bottle displays echoed Hennessy’s brand aesthetic, whilst custom food and drinks menus offered an elevated experience to guests.
Celebrating Hennessy as the official spirit of the NBA, we furthered the experience – turning the Barangaroo House into a Hennessy x NBA experience during the NBA 2020-2021 playoffs. Through co-branded styling and themed experiences, we launched the partnership with impact in one of Sydney’s most high-profile venues.
