Grey Goose

Fountain of Goose

A brand synonymous with contemporary luxury, Grey Goose sought a joyful, spirited experience to reinforce its new brand positioning: Live Victoriously, a notion that inspires people to elevate every moment into an occasion worth celebrating. Grey Goose’s mission was to communicate their new brand positioning, connect with new audiences, and build media interest through a series of contemporary experiences across Sydney, Melbourne, and Brisbane.

Bringing the extravagance of European architecture to urban locations, ‘Fountain of Goose’ provided an unexpected inner-city escape. The statement centrepiece — a bespoke, sculptural flowing fountain bar with ornate marble-look detailing — was set against a backdrop of grass, Grey Goose umbrellas and sun chairs. Surrounding the fountain, magicians and ballerinas elevated the guest experience through unexpected, playful and whimsical acts.

More than 455,000 passers-by saw the event across Australia’s major capital cities, and over 19,000 enjoyed Grey Goose vodka samples paired with a custom Messina Espresso Martini Gelato. Editorial content, shared across luxe publications including Vogue, GQ, and Concrete Playground, reached over 24 million.

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Grey Goose

Fountain of Goose

A brand synonymous with contemporary luxury, Grey Goose sought a joyful, spirited experience to reinforce its new brand positioning: Live Victoriously, a notion that inspires people to elevate every moment into an occasion worth celebrating. Grey Goose’s mission was to communicate their new brand positioning, connect with new audiences, and build media interest through a series of contemporary experiences across Sydney, Melbourne, and Brisbane.

Bringing the extravagance of European architecture to urban locations, ‘Fountain of Goose’ provided an unexpected inner-city escape. The statement centrepiece — a bespoke, sculptural flowing fountain bar with ornate marble-look detailing — was set against a backdrop of grass, Grey Goose umbrellas and sun chairs. Surrounding the fountain, magicians and ballerinas elevated the guest experience through unexpected, playful and whimsical acts.

More than 455,000 passers-by saw the event across Australia’s major capital cities, and over 19,000 enjoyed Grey Goose vodka samples paired with a custom Messina Espresso Martini Gelato. Editorial content, shared across luxe publications including Vogue, GQ, and Concrete Playground, reached over 24 million.

Media / external link

Media / external link

Sampling KPI of 15,000, exceeded by 20% at 19,250

Images by Patrick Rohl

Media audience reached KPI of 8 million, exceeded by 300% at 24 million

Over 455,000 estimated foot traffic numbers across Brisbane, Sydney and Melbourne