The Atelier of Dreams
Nothing quite evokes the magic of the festive season like a wintery château. Celebrating their holiday collection, Dior recreated elements of their very own Château de La Colle Noire, bringing a slice of French enchantment to Sydney with ‘The Atelier of Dreams’.
The grand Sydney Intercontinental was transformed into an immersive dining experience, transporting guests to the gardens at the château. A welcoming candlelit staircase led the way to a large space dressed in navy and gold finishes, that drew inspiration from Dior’s holiday collection. A custom chandelier formed a standout centrepiece, products were put creatively on display, and the long dining tables were surrounded by navy velvet drapes. Twinkling constellations, ambient lighting, and a live performance by Meg Mac added to the warm and alluring atmosphere.
‘The Atlier of Dreams’ exuded luxury and fantasy, capturing all the best moments of the festive season, and capturing guests with an unforgettable.
Elegant, original, and effortlessly seductive, J’adore Dior is a modern-day icon. To celebrate the launch of the new, eau de parfum with its unique floral-based scent, Dior hosted an event to showcase the fragrance’s natural innovation.
Guests were invited to an old-world, glamour house in Sydney’s Centennial Park, an exclusive venue where classic romanticism merges with contemporary luxury. Upon arrival, guests were immediately immersed into the world of J’adore, with soft white drapes, campaign prints, white paper flowers and gold accents. Heading through to the terrace, guests enjoyed canapés and champagne, surrounded by a white paper floral installation and product showcase, before sitting down to a lunch that was opened by a live harpist performance.
Using soft and eye-catching styling throughout, this event encapsulated the new J’adore Dior fragrance, fully immersing guests into a new scent of pleasure.