To encourage purchases of Chandon in venues across Australia, we were tasked with creating an on-premise, immersive activation campaign, with strong brand visibility.

In response to the brief, we created ‘Destination Chandon’: a travel-inspired experience that brought Chandon’s new brand codes together with a relaxed yet premium setting, bringing consumers together and encouraging friends to connect. Bespoke signage that showcased directions to the other Chandon Vineyards created a playful talking point that was naturally Instagrammable, while natural woven textures, warm tones and dried Australian Natives placed throughout set the scene for an elevated, relaxed event.

Different strategies were devised to encourage sales, including striking cocktails, custom menu holders and promotional offers complete with polaroid camera to capture the moment. To drive footfall for the late afternoon drinking period, sunset experiences were established, with a DJ, sketch artist, and snack menu. Guests also had the option of booking a ‘Chandon Lunch, Made Local’, with each venue given styling kits for the tables that tied in with the theme of the event. To share the moment further and cement Chandon as drink of choice amongst consumers, a dedicated social filter was created that evoked a feeling of a carefree summer, subtly building in Chandon’s brand codes.