Midway through 2021 Chandon went through a brand refresh with a stronger, bolder direction for the iconic brand. We were briefed to create an immersive activation campaign, with strong brand visibility in bars around Australia.
With consumers unable to travel, we created the ultimate experience with ‘Destination Chandon’: a luxury travel-inspired experience that brought Chandon’s new brand codes together with a relaxed yet premium setting.
By using natural woven textures, warm tones, and dried Australian natives, we set the scene for welcoming events across Australia. Live music was inviting and energetic and created an exciting summer experience that placed the brand at its centre. A dedicated social filter and naturally Instagrammable elements encouraged social shares, firmly cementing Chandon’s new look and feel amongst a wide audience.
To encourage purchases of Chandon in venues across Australia, we were tasked with creating an on-premise, immersive activation campaign, with strong brand visibility.
In response to the brief, we created ‘Destination Chandon’: a travel-inspired experience that brought Chandon’s new brand codes together with a relaxed yet premium setting, bringing consumers together and encouraging friends to connect. Bespoke signage that showcased directions to the other Chandon Vineyards created a playful talking point that was naturally Instagrammable, while natural woven textures, warm tones and dried Australian Natives placed throughout set the scene for an elevated, relaxed event.
Different strategies were devised to encourage sales, including striking cocktails, custom menu holders and promotional offers complete with polaroid camera to capture the moment. To drive footfall for the late afternoon drinking period, sunset experiences were established, with a DJ, sketch artist, and snack menu. Guests also had the option of booking a ‘Chandon Lunch, Made Local’, with each venue given styling kits for the tables that tied in with the theme of the event. To share the moment further and cement Chandon as drink of choice amongst consumers, a dedicated social filter was created that evoked a feeling of a carefree summer, subtly building in Chandon’s brand codes.