This year Cartier brought their immersive pop-up, Culture of Design, to their Sydney CBD boutique, with the goal of celebrating the brands iconic collections. Studio Messa was tasked with reimagining the space, creating a blend of historical and modern luxury, with the goal of leaving a lasting impact on attendees whilst driving brand awareness.

We designed a museum-showcase, hybrid pop-up, incorporating white curved walls, mirrored gold detailing, and touches of red. Guests embarked on a curated journey through Cartier’s Manifesto wall and dedicated showcases for each iconic collection. A personalisation station allowed guests to have their Cartier pieces embossed with bespoke designs, fostering exclusivity and a unique connection to the brand.

Cartier’s immersive pop-up successfully reimagines the in-store experience, creating a memorable and exclusive atmosphere, whilst driving brand-awareness and creating a newfound appreciation for their heritage and icons.