Luxury brand Carolina Herrera lives by the motto ‘allegria de vivir’ – the happiness of living. To promote the brand’s collection of Good Girl perfumes, we focused on the joy of the fashion house, as well as creating an activation that would capture the imagination of Sydney.

There was no better place than the city’s famous KOI Dessert Bar, where indulgent cakes and pastries are bold, creative, and exceptionally crafted – just like Carolina Herrera. A full takeover of the bar saw the brand’s signature red splashed inside and out; the front lawn transformed into a lively European-style café to entice passers-by and encourage guests to stop and stay a while. The perfume – prominently placed for sampling – was complemented by a limited-edition dessert inspired by notes of the fragrance.

This unique, fun, and light-hearted activation, positioned Carolina Herrera as a brand to be indulged – and the perfume as the perfect scent to accompany the happiness of living.