In 2021, luxury British brand Burberry celebrated its TB Summer Monogram with takeovers at some of the world’s most prestigious hotels. Its last stop: the pool deck at Crown Sydney. We were tasked with creating a captivating takeover, as well as capturing a series of viral content.

To highlight the luxury and striking scale of Crown Sydney, as well as its iconic harbourside location we used the iconic monogram pattern across deckchairs, parasols and daybeds. The blue colour palette of this exclusive lounge was highlighted against the sweeping rooftop pool, creating an idyllic getaway location.

Through a mix of close-up and aerial shots, we created a variety of still images and a quick, engaging video. Together, this built excitement for the takeover and showed the impressive nature of the campaign