The epitome of luxury, Bulgari is opulence. Presenting its Magnifica High Jewellery for the first time in Oceania, an exceptional event was created to welcome this one-in-a-lifetime display of incredible and rare beauty.

Taking over Sydney’s grand heritage building Swifts in Darling Point, we created a week-long event for press and VIPs, using music, art and design to truly immerse attendees into the essence of Bulgari Magnifica. Inspired by Bulgari’s signature saffron, we focused on dynamic light and reflective elements to put the jewellery on the pedestal it deserves.

Sculptural mirrored plinths, sheer draping and cues from classic Roman architecture set the scene, showcasing each piece in the main ballroom where guests were encouraged to touch, feel, and try on the jewellery – after all, these rare stones and gems were made to be worn. Intimate cocktail receptions and enchanting dinners were a fitting way to finish off the experience.

Classically luxurious, opulent and irresistible, this event encapsulated Bulgari and the Magnifica High Jewellery collection in all its glory.