American Express
The Amex Dimension
For a fourth year, American Express was a major partner of Vivid Sydney, the annual festival that transforms Sydney’s CBD into a creative, lit up playground. For 2022, the festival was all about the unexpected – and Amex got in on the action with a dedicated lounge that we created for Card Members.
In keeping with Amex’s forward-thinking, innovative nature, we looked to the future for the Amex Lounge at Cruise Bar Rooftop. Card Members were transported to The Amex Dimension, a hybrid in-venue and virtual experience inspired by Vaporwave. Playing on iconic brand motifs and utilising interdimensional grids, neon, gradients, sculptures, AR, and gamification, we created a fun and immersive space full of surprising elements.
This was more than a lounge; it inspired curiosity, a sense of wonder and intrigue for attendees. It was as unexpected as Vivid itself and cemented Amex’s position as the go-to for offerings that can’t be found elsewhere.
Mumbrella. Brands of the future: marketers light up Vivid Sydney after a two-year hiatus
American Express
The Amex Dimension
For a fourth year, American Express was a major partner of Vivid Sydney, the annual festival that transforms Sydney’s CBD into a creative, lit up playground. For 2022, the festival was all about the unexpected – and Amex got in on the action with a dedicated lounge that we created for Card Members.
In keeping with Amex’s forward-thinking, innovative nature, we looked to the future for the Amex Lounge at Cruise Bar Rooftop. Card Members were transported to The Amex Dimension, a hybrid in-venue and virtual experience inspired by Vaporwave. Playing on iconic brand motifs and utilising interdimensional grids, neon, gradients, sculptures, AR, and gamification, we created a fun and immersive space full of surprising elements.
This was more than a lounge; it inspired curiosity, a sense of wonder and intrigue for attendees. It was as unexpected as Vivid itself and cemented Amex’s position as the go-to for offerings that can’t be found elsewhere.
