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American Express

Vogue American Express Fashion Night Out 2022

After two years of pandemic-related virtual events, Vogue American Express Fashion Night Out returned IRL for 2022. This was a much-anticipated homecoming that needed to be big, bold, and really bring the retail experience to life.

Inspired by American Express blue, key retail areas in Melbourne and Sydney were awash in striking pops of blue, immersive neon light, large scale branding and vivid LED screens. The idea: to push the boundaries of fashion and retail through experiential touchpoints and graphic style, ultimately creating an electric, exciting atmosphere. In-store experiences such as DJ booths and Champagne bars were given complementary styling, while an on-street hub with eye-catching design and an engaging photo opportunity drew in passers-by – and was naturally captured across social media.

This creative and colourful approach created an enticing activation that made a statement, inviting consumers to re-engage in the in-person retail experience like never before.


Vogue American Express Fashion Night Out 2022

After a couple of years of the pandemic pushing it to digital-only, fashion’s biggest event went back to being IRL. Vogue American Express Fashion Night Out was back with a capital B – and a worthy celebration was in order.

A captivating, dynamic stage awash with colour took over Sydney’s Pitt St Mall and Emporium Melbourne, hosting panel discussions and runways with the best of local talent. Vibrant Vogue red combined with bold pink and palette-cleansing white, created a backdrop to an exciting lineup of events that couldn’t be missed. Bespoke photomoments and pops of colour in both locations gave guests a chance to capture the moment.

Rich, celebratory branding and use of joy-inducing colour was the perfect way to welcome VAEFNO back. It lifted spirits, brought people together and put the best of Australian fashion in the spotlight once again.

Daily Telegraph. Vogue American Express Fashion’s Night Out returns to Sydney CBD

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