As life becomes increasingly online, American Express ventured to take a break from virtual platforms and shift the focus back to the present moment. Bringing live music and biophillic design together, guests were invited to Amex Unplugged, an immersive experience designed to reset and relax the mind and body.
Hosted at Beta in Sydney’s CBD, a striking space was washed in calm lighting, inspired by American Express blue and filled with soul-soothing florals. An immersive networking area was created for the arrival, encouraging guests to relax, socialise, and enjoy the canapes and beverages on offer. Highlighting the night was an uplifting performance by iconic Australian artist, Kate Ceberano, backdropped by an illuminated blue feature and immersive greenery.
This blend of calming styling elements and immersive experiences heightened all the senses, creating an event that allowed attendees to switch off and engage in the moment.