American Express

Merchant Showcase Content

For Vogue American Express Fashion’s Night Out, American Express sought to create content that showcased American Express merchants and invited shoppers to take advantage of one-night only exclusive offers.

Fashion meets the streets of NYC in a strong, energetic film, capturing the city’s editorial style and effortless cool. Utilising ephemeral elements of NYC at night — light, shadow, fog and reflection created evocative content linking back to the American Express VAEFNO Lounge. 

Glamorous styling amplifies themes of indulgence, celebration, and carefree abandon, and old-school synthesisers electrified excitement for the event. Displayed in high-traffic locations within retail precincts, American Express’ striking content caught the eye of shoppers and inspired them to shop during the country’s largest retail event.

VAEFNOSHOWCASE_BANNER

American Express

VAEFNO Merchant Showcase Content

For Vogue American Express Fashion’s Night Out, American Express sought to create content that showcased American Express merchants and invited shoppers to take advantage of one-night only exclusive offers.

Fashion meets the streets of NYC in a strong, energetic film, capturing the city’s editorial style and effortless cool. Utilising ephemeral elements of NYC at night — light, shadow, fog and reflection created evocative content linking back to the American Express VAEFNO Lounge. 

Glamorous styling amplifies themes of indulgence, celebration, and carefree abandon, and old-school synthesisers electrified excitement for the event. Displayed in high-traffic locations within retail precincts, American Express’ striking content caught the eye of shoppers and inspired them to shop during the country’s largest retail event.

Media audience reach KPI of 8 million, exceeded by 300% at 24 million

Images by Ribal Hosn

Over 455,000 estimated foot traffic numbers across Brisbane, Sydney and Melbourne