Vogue American Express Fashion’s Night Out
For Vogue American Express Fashion’s Night Out, American Express sought to create content that showcased American Express merchants and invited shoppers to take advantage of one-night only exclusive offers.
Fashion meets the streets of NYC in a strong, energetic film, capturing the city’s editorial style and effortless cool. Utilising ephemeral elements of NYC at night — light, shadow, fog and reflection created evocative content linking back to the American Express VAEFNO Lounge.
Glamorous styling amplifies themes of indulgence, celebration, and carefree abandon, and old-school synthesisers electrified excitement for the event. Displayed in high-traffic locations within retail precincts, American Express’ striking content caught the eye of shoppers and inspired them to shop during the country’s largest retail event.
Fountain of Goose
A brand synonymous with contemporary luxury, Grey Goose sought a joyful, spirited experience to reinforce its new brand positioning: Live Victoriously, a notion that inspires people to elevate every moment into an occasion worth celebrating. Grey Goose’s mission was to communicate their new brand positioning, connect with new audiences, and build media interest through a series of contemporary experiences across Sydney, Melbourne, and Brisbane.
Bringing the extravagance of European architecture to urban locations, ‘Fountain of Goose’ provided an unexpected inner-city escape. The statement centrepiece — a bespoke, sculptural flowing fountain bar with ornate marble-look detailing — was set against a backdrop of grass, Grey Goose umbrellas and sun chairs. Surrounding the fountain, magicians and ballerinas elevated the guest experience through unexpected, playful and whimsical acts.
More than 455,000 passers-by saw the event across Australia’s major capital cities, and over 19,000 enjoyed Grey Goose vodka samples paired with a custom Messina Espresso Martini Gelato. Editorial content, shared across luxe publications including Vogue, GQ, and Concrete Playground, reached over 24 million.
Media / external link
Media / external link
Media audience reach KPI of 8 million, exceeded by 300% at 24 million
Images by Ribal Hosn
Over 455,000 estimated foot traffic numbers across Brisbane, Sydney and Melbourne