American Express

A Night in New York

For Vogue American Express Fashion’s Night Out, American Express sought to create content that showcased American Express merchants and invited shoppers to take advantage of one-night only exclusive offers.

Fashion meets the streets of NYC in a strong, energetic film, capturing the city’s editorial style and effortless cool. Utilising ephemeral elements of NYC at night — light, shadow, fog and reflection created evocative content linking back to the American Express VAEFNO Lounge. 

Glamorous styling amplifies themes of indulgence, celebration, and carefree abandon, and old-school synthesisers electrified excitement for the event. Displayed in high-traffic locations within retail precincts, American Express’ striking content caught the eye of shoppers and inspired them to shop during the country’s largest retail event.

VAEFNOSHOWCASE_BANNER

American Express

A Night in New York

For Vogue American Express Fashion’s Night Out, American Express sought to create content that showcased American Express merchants and invited shoppers to take advantage of one-night only exclusive offers.

Fashion meets the streets of NYC in a strong, energetic film, capturing the city’s editorial style and effortless cool. Utilising ephemeral elements of NYC at night — light, shadow, fog and reflection created evocative content linking back to the American Express VAEFNO Lounge. 

Glamorous styling amplifies themes of indulgence, celebration, and carefree abandon, and old-school synthesisers electrified excitement for the event. Displayed in high-traffic locations within retail precincts, American Express’ striking content caught the eye of shoppers and inspired them to shop during the country’s largest retail event.

Media audience reach KPI of 8 million, exceeded by 300% at 24 million

Images by Ribal Hosn

Over 455,000 estimated foot traffic numbers across Brisbane, Sydney and Melbourne