American Express

Delicious. Month Out – Food Truck 

In place of the traditional pop-up lounges during 2021’s American Express delicious. Month Out (AEDMO), American Express challenged us to create an event that would support their Shop Small merchants, while generating PR and media coverage in the process.

For this activation, we created the American Express Shop Small Food Truck, a bright and inviting movable truck that would have big impact in iconic locations across Sydney, Melbourne, and Brisbane.

A Shop Small merchant was given the opportunity to take over the truck for the day, serving their signature dishes to consumers. Shop Small Merchants were given exposure in high footfall areas and the truck created the perfect moment to capture for social media, building a buzz around each city.

Over the eight-day period, the Shop Small Food Truck received 12,000 in-person engagements; 12 pieces of media coverage with prominent titles, at a PR value of $1.1m; and 28 pieces of influencer content which resulted in 137,083 impressions, 4,111 engagements, and 43,600 video views on social media.

American Express

Delicious. Month Out – Food Truck

In place of the traditional pop-up lounges during 2021’s American Express delicious. Month Out (AEDMO), American Express challenged us to create an event that would support their Shop Small merchants, while generating PR and media coverage in the process.

For this activation, we created the American Express Shop Small Food Truck, a bright and inviting movable truck that would have big impact in iconic locations across Sydney, Melbourne, and Brisbane.

A Shop Small merchant was given the opportunity to take over the truck for the day, serving their signature dishes to consumers. Shop Small Merchants were given exposure in high footfall areas and the truck created the perfect moment to capture for social media, building a buzz around each city.

Over the eight-day period, the Shop Small Food Truck received 12,000 in-person engagements; 12 pieces of media coverage with prominent titles, at a PR value of $1.1m; and 28 pieces of influencer content which resulted in 137,083 impressions, 4,111 engagements, and 43,600 video views on social media.