In 2020, the hospitality industry in Australia faced a multitude of challenges. To give the industry the boost and support it needed, the American Express delicious. Month Out (AEDMO) campaign was created. We were asked to create launch events across Sydney, Melbourne and Brisbane that would bring our communities back into the cities and drive maximum PR and awareness.

We created spaces that were warm, inviting, and full of energy. Taking subtle references from the Mediterranean, with a colour palette of white, blue, and yellow, that was weaved across menus, media walls, abstract floral arrangements, branded backdrops for social moments, and even the addition of furniture and ceramics. Three venues were chosen for the launch: the Quay Restaurant – Green Room, in Sydney; the W Hotel in Melbourne; and Hellenika at The Calile in Brisbane. Each venue had similar styling for consistency yet tailored to suit the venue and location, and we had DJs and drag queens to kick things off in style.

Following the launch, other venues throughout the cities were given the same AEDMO treatment, ensuring bright and bold backdrops in each for optimal social captures, and bringing vibrancy and excitement back into our cities’ bars and restaurants.